IMMERSE YOUR ORGANIZATION IN DEEP INSIGHTS
We speak, research, and guide. We help you become brand experience strategists.
Three ways to engage
1. Encounters
We frequently speak and consult for organizations of all sizes on issues of all sizes.
2. Charrettes
A term taken from the way architects like to design, charrettes are intensive, immersive events to help you define or refine your strategy.
3. Customer Insights
Find the experiences that matter most to your customer, then involve your customers to define the marketing and innovation opportunities that create meaningful brand experiences.
What differentiates us
FOCUS
We study experiences. We aren't generalists. We think about, write about, research, and guide strategic activities that help companies create meaningful brand experiences.
TECHNIQUE
We bring a wide range methodological expertise to the table. Ethnography, action research, contextual inquiry, user-testing, and rapid-iterating are just a few of the techniques we've adapted to get meaningful brand experiences.
STRATEGY
We don't deliver findings. We deliver actionable, customer- appropriate strategies. We work with you to align your efforts with the best thinking for your customers.
TRANSFORMATION
The Mantel Method is designed to lead you through a process of successfully developing marketing experiences for customers. You decide your level of immersion. We can transform the way you go market.
THE NETWORK
We know the best people to help you execute your strategy. Architects, organizational consultants, product design firms, agencies--we've identfied the best of breed partners experience marketers and designers.