Do your customers perceive you as real or fake? Are you being true to Who you are…and true to who you Say you are? It’s important to know, because more and more, customers are buying based on their perception of your Authenticity. Stone Mantel’s Brand Truth Workshop is a two-day action planning session for companies that understand the value of being Authentic to their customers. . . but now want to know exactly what they should do about it.
Presented by Stone Mantel’s Joe Pine and Dave Norton, who bring unmatched thought content as well as explorative methodologies to the session, this workshop truly helps companies understand their Authentic Self in the Experience Economy to maximize revenue-generating strategies.
Day One features lively, interactive presentations that guide clients in creating a common understanding of the frameworks necessary for rendering authenticity and assessing the exact factors that make your offerings, and your company, real in the eyes of your customers.
Day Two takes the lessons from Day One and puts them through a high-level innovation process. We build on what customers value most and propose a specific course of action for getting real. This customized plan includes roles, responsibilities, budget requirements, and timelines that ensure the process fits your needs.
At the end of this session, you will have developed new approaches for new opportunities based on your heritage and positioning. And we’re ready to follow up and help you implement that action plan. It’s how we help you discover your Brand Truth to create the company your customers need you to be.