Brand and Experience Insider, January 2012

Top Story: Author of The Experience Economy joins Stone Mantel's team.

Stone Mantel welcomes Joe Pine to our team! The world’s foremost authority on creating value from experiences, Harvard Business Review Press author of The Experience Economy and Authenticity—along with his latest book Infinite Possibility, Joe brings us the very best thought leadership from his continuing work with Strategic Horizons LLP.

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Stone Mantel Offerings

The Mantel Method^SM is the foundational methodology for creating meaningful brand experience. It informs all of our solutions, including new offerings in: 

• Business Strategy
• Experience Requirements
• Consumer Behavior Modeling
• Brand Strategy
• Goods/Services/Experience Innovation
• Research
• Collaborations

And it is the basis for three new workshops:

• The Meaningful Experiences Tour
• Designing Business Strategy
• The Infinite Possibilities Workshop
• The Brand Truth Workshop

LEARN MORE ABOUT THE MANTEL METHOD^SM

The New 2012 DMI Seminar from Stone Mantel
Designing Business Strategy: Creating customer-centered, holistic strategies and tactics

Customer-centered value proposition development, business strategy, and innovation principles are key requirements for any company that wants to delight its customers. 

This seminar provides you with the skills you need to think about, lead, and deliver holistic, experiential organization-wide thinking to solve the biggest challenges your company faces. 

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