Books

Mass Customization: The New Frontier in Business Competition
by B. Joseph Pine II

The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices.

Markets of One: Creating Customer-Unique Value through Mass Customization
Edited by James H. Gilmore and B. Joseph Pine II

Companies that customize their offerings are able to meet the unique needs of individual customers so that nearly everyone can obtain exactly what they want at a reasonable price. It's a paradigm shift away from the one-size-fits-all mass production mindset to viewing each customer as a distinct market of one. This collection of ten "Harvard Business Review" articles chronicles the evolution of business competition as goods and service providers embrace mass customization to efficiently serve customers uniquely. 

The Experience Economy, Updated Edition
by B. Joseph Pine II and James H. Gilmore

More than a decade ago, Joe Pine and Jim Gilmore offered businesses a new way to think about connecting with customers and securing their loyalty. As a result, The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the idea of staging experiences is now more relevant than ever. Welcome to the new Experience Economy. With this fully updated edition, the authors make an even stronger case that experience is the missing link between a company and its customers.

Authenticity: What Consumers Really Want
By James H. Gilmore and B. Joseph Pine II

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? Inundated by posers and a sense of the phoniness of it all, people increasingly see the world in terms of real or fake. When deciding to buy, they’ll judge an offering (and a company) on its perceived authenticity as much as if not more than price, quality, and availability. Named one of TIME Magazine’s “10 Ideas That Are Changing The World”, Authenticity explores what “real” really means for businesses and how companies can approach it both thoughtfully and thoroughly.

Infinite Possibility: Creating Customer Value on the Digital Frontier
by B. Joseph Pine II and Kim C. Korn

The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies have only begun to scratch the surface of technology-infused experiences. In Infinite Possibility, Pine and co-author Kim Korn show businesses how to understand the digital landscape and create innovative offerings that fuse the real and the virtual.