The right strategy is not a monster in the closet, nor the 800-pound gorilla that can’t be wrestled to the ground. Delighting customers today comes from strategy that can be taught…a process that can be followed…with principles that can be understood. Many organizations shy away from tackling the issue because it’s daunting, but we’ve found that a systems-based thinking approach can be successfully employed in designing effective business strategy that results in customer delight. And that means better loyalty, repeat business, and share-of-customer profitability.
It’s why once again we’ve been asked to perform at the Design Management Institute (DMI) Seminar Series on November 8-9, 2012. Stone Mantel’s seminar is entitled Designing Business Strategy: Creating Customer-Centered, Holistic Strategies and Tactics. Delivered by our own Dave Norton and Bryan Searing, this seminar provides the skills needed to think about, lead, and deliver holistic, experiential organization-wide thinking to solve the biggest challenges companies face. We’ve learned so much about this process in our work with SunTrust Bank, that we’ve invited two of our clients there to join us: Jeff VanDeVelde and Whitney Stewart.
This might be one seminar you really need to check out. We’re going to take you step-by-step through systems-based thinking to discover new opportunities, define the requirements for success, demonstrate the value created, and act as an organization to execute. In addition to the SunTrust case study, we’ll reveal best practices that will help you learn how to create an insights agenda that gets the job done for customers, develop experience design requirements for multiple channels, and how to get the organization to embrace the challenge. Visit www.dmi.org for details, or ping us at info@gostonemantel.com for details. Really hope you can join us!
Posted by Doug Parker
Would you like to explore this topic with us further? Feel free to send an email to us at Ideation@gostonemantel.com and we'll discuss!
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